Online Ticket

Choose your language

What is a Buyer?

The Buyers’ Program is reserved to professionals that have decisional power in purchasing (Owner, Managing Director, Purchasing manager, Food & Beverage manager) in the following categories:

  • Importers of craft beers, alcoholic and non-alcoholic beverages
  • Wholesalers/Distributors of beers, alcoholic and non-alcoholic beverages
  • Chains of Breweries, Pubs, Fast-Food Restaurants, Pizzerias and Restaurants
  • Chains of stores specialised in the sale of beers
  • Large-scale distributors

Why to join Buyer's Program?

Participating to the Buyers’ Program at Beer&Food Attraction 2020 you’ll have the chance to:

  • Find out the latest new trends and product innovations in the beer, beverages and food sector
  • Meet over 600 exhibitors from 11 countries, forge relationships with them and create exciting business opportunities
  • Take part in a packed programme of events, workshops and conferences
  • Use the online platform service during the previous weeks to the events and search and contact the exhibitors in order to create your own schedule of appointments.

In addition, don't miss the chance to complete your business knowledge of the sector by visiting BBTech Expo, the professional trade fair for beer and beverage technologies that will run in conjunction with Beer&Food Attraction.

Discover our Top Buyers' impressions

"The most important thing about the event is creating contacts. What struck me most is the way exhibitors talk about beer as their greatest passion. The event is very helpful for any type of company and an opportunity definitely not to be missed."
 Maria Dimova (Owner/Managing Director - 1001 BEERS LTD.)
Watch the video interview

"At Beer&Food Attraction you can try a number of different products, discover trends, meet new people and do business with them in the future, develop and discuss strategic plans. I definitely recommend checking this show."
 Alexander Fedrsel (Sales Manager - BRILL&CO AC)
Watch the video interview

"Beer&Food Attraction is an effective platform because you can make lots of contacts in a very short space of time. You can also interact with many different producers and do lots of networking.”
 Jordan DeFrank (Sales Manager - SHELTON BROTHERS USA)
Watch the video interview

“Beer&Food Attraction is a great event. I was really struck to see that people have such a deep connection with it all and to see how proud they are of what they do and how they represent it. It’s interesting to see how many different beers there are, but there are so many that it’s impossible to try them all”
 Arni Hafstad (CEO/Owner- MICROBAR)
Watch the video interview

“I've come to Beer&Food Attraction to learn about trends in Italian beer and see how they’ve developed over the years. I'm really surprised by the number of craft breweries there were. There is a great diversity of style and character among the beers. The Italian pale grape beers have been an amazing discovery for me. They are absolutely unique. I’d never come across that style of beer before in any other country.”
 Kristian Markii (Director/Manager - ESTONIAN SOMMELIER ASSOCIATION)
Watch the video interview

Discover our Top Exhibitors' impressions

"It’s nice to see the Italian independent craft brewers gather at Beer&Food Attraction, also with visitors from all continents who come here to explore the latest novelties in the food & beverage sector, with beers from all over the world."
Adam Dulye (Executive Chef - BREWERS ASSOCIATION)
Watch the video interview

"Beer&Food Attraction is today the most important trade fair in the world of brewery and we are very happy to be part of it. the combination of food and beers represents a significant trend in the Ho.Re.Ca. sector."
 Luca Giardello (Managing Director - WARSTEINER)
Watch the video interview

"We are very pleased with how Beer&Food Attraction went. We saw a good flow of wholesalers, but also end customers and we will definitely continue along this path again next year. The Ho.Re.Ca trade visitors were of great interest.”
 Alessandro Zanghi (Genertal Manager - PAULANER)
Watch the video interview

"We noticed a huge turnout at Beer&Food Attraction and made some very important contacts with international buyers. It’s a unique opportunity to show who we are and get in touch with our audience."
Alessandro Golinucci (Marketing Division - OROGEL)
Watch the video interview

"Beer&Food Attraction represents a debut for Coca Cola HBC. We dedicated our stand to the art of mixology and there we will be introducing our Spirit products and premium tonics along with the 20cl Coca Cola and Coca Cola zero glass bottle."
 Maria Antonella Desiderio (Director Business Ho.Re.Ca & Business - COCA COLA HBC ITALIA)
Watch the video interview