Program

Four days of debates and meetings to design the future of the Out-of-Home sector.

Four days of events, held in five arenas located in the heart of the pavilions, which will become the stage for inspirational content, panel discussions between experts and companies, case histories and debates involving sector operators.

BEER&FOOD ARENA:
The stage dedicated to Out-of-Home trends, through talks, show cooking and demonstrations.
The Arena where beers and food meet to create unique experiences to propose to restaurateurs.

CRAFT ARENA:
Everything about the craft world, with beers and distillates. In partnership with Unionbirrai and other trade associations.

FIC ARENA:
The Italian Cuisine Championships organised by the Italian Chefs Federation returns to Beer&Food Attraction. Tradition and innovation come together in pursuit of excellence, while events and show cooking will showcase Italian food and wine culture around the world.

HORECA ARENA:
This hybrid arena with multimedia technology will be the heart of IHM events. It will host talks and panel discussions on current scenarios and future trends involving the main stakeholders of the sector, associations and research companies.

BBTECH LAB:
The area dedicated to workshops, in-depth talks and training and refresher courses, in partnership with universities, consortia and beverage sector associations.