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• At Rimini Expo Centre from 18th to 20th February, the 9th edition of Italian Exhibition Group´s event with over 600 exhibiting brands and 125 foreign buyers from 40 countries

• At the same time, the 6th edition of BBTech expo, the 13th edition of the Italgrob´s International Horeca Meeting and the Italian Cookery Championships organised by FIC - Federation of Italian Chefs

• Five Arenas will feature international competitions, the latest products and professional training with the most important category associations. And the Innovation District, new for 2024, will spotlight Start-up companies and the Innovation Award.

beerandfoodattraction.it

Rimini, 12th February 2024 . The very best of Italian and international beer as well as soft drinks and the constant growth of the Mixology world, combined with food offers that reflect the latest eating out experiences, from fast casual dining to the gourmet world.
All this is Beer&Food Attraction - The Eating Out Experience Show, Italian Exhibition Group´s show, now at its 9th edition, to be held at Rimini Expo Centre from 18th to 20th February 2024 in conjunction with the 6th edition of BBTech expo, the professional exhibition of technology and raw materials for beer and beverages, and the 13th edition of Italgrob´s International Horeca Meeting.
More than 600 exhibiting brands will be attending the 2024 edition occupying 14 halls, two more than in 2023. An increasingly international edition thanks to partnership with the Ministry of Foreign Affairs and International Cooperation, ITA . Italian Trade Agency and Italian Exhibition Group´s network of regional advisors, also reflected in the numbers: in fact, 125 foreign buyers from 40 countries will be attending Rimini. The most represented will include Canada, Spain, Estonia, Denmark and Sweden.

EVERY ASPECT OF HORECA IN A SINGLE EVENT

Beer&Food Attraction hosts every horeca supply chain with a layout in which the sector´s main associations and organisations collaborate, including Italgrob - Italian Federation of Horeca Distributors, FIC . Federation of Italian Chefs, Assobirra, Unionbirrai and all the associative stakeholders in the horeca world. Business, training, networking, and openness to foreign markets qualify Beer&Food Attraction as a community catalyst with products, ingredients, technological innovations and an ever-increasing focus on topics regarding new consumption modes and styles. Moreover, Beer&Food Attraction accompanies the proposals of exhibiting companies attending the show with an increasingly articulated calendar of events that represents a lever for professional training and a tool for promoting and scouting new trends and excellences.


THE ARENAS

Beer&Food Attraction will feature 5 Arenas as well as the Innovation District:

1. The Horeca Arena (Hall C3) will host the 13th edition of Italgrob´s International Horeca Meeting, creating a virtuous union with all the players in the supply chain. A full programme of talks and workshops in collaboration with all the sector´s associations and prestigious research companies will outline the industry´s future scenarios and opportunities.

2. Beer&Tech Arena: the beating heart of Beer&Food Attraction is the Beer&Tech Arena, located in Hall A7/C7, where beer culture and technological innovation come together in an extraordinary itinerary of discovery. Talks, award ceremonies and workshops dedicated to the world of beer and technology will be held with the involvement of associations, media partners and the academic world. The most important award ceremonies will also take place here, such as the Beer of the Year Award (Sunday 18th at 2 pm), the Pub&Friends Awards 2024 (Monday 19th at 3 pm) as well as the Beer&Friends and CocktailBar&Friends on Tuesday 20th from 3 pm.
On Tuesday 20th at 10.30 am, the Innovation District awards will also be held here, more precisely, the Innovation Award for exhibiting companies and the Start-up Award for emerging entrepreneurs.
The Arena´s partners include: The Beer Academy organised by ´Il Mondo della Birra´ magazine; The Customs and Monopolies Agency; ANGI . Association of Young Italian Innovators; Bargiornale; Brewers Association (USA); CAST Alimenti; CERB . Research Centre for Beer Excellence; Circana; Dammiundrink.it; Fipe; Luppolo Made in Italy; ´Food Service´ magazine; ´Imbottigliamento´ magazine; Unionbirrai; Udine University; Beer Tasters´ Union.

3. Mixology Circus: A specific area exclusively for the second edition of Mixology Circus (Hall C1), a project born out of the desire to enhance the art of excellent mixing. A unique opportunity to be side by side with some of the best Italian and international bartenders who will be bringing their mixing methods to Rimini and sharing the experience, knowledge and love that they put into each glass to inebriate our senses. The event, organised by Beer&Food Attraction in cooperation with Samuele Ambrosi, cocktail bar developer, mixologist, official AIBES trainer, world champion and one of the greatest gin experts, will include master classes and talks on the art of mixing on all three days of the show. 10 national and international cocktail bars will be attending: Cloakroom (Treviso), Drink Kong (Rome), Gucci Giardino 25 (Florence), Freni e Frizioni (Rome), Jerry Thomas (Rome), Panda & Sons (Edinburgh), Quanto Basta (Lecce), Ruggine (Bologna), The bar in front of the Bar (Athens) and Tripstillery (Milan).
Mixology Circus sponsors: Cedral Tassoni; Ballor; Diageo; Epta; Distilleria Bonaventura Maschio; Distilleria Castagner; Distilleria Marzadro; Fredd; Fusetti; Maniva; Mazzetti D´Altavilla; Montelvini; Rastal; Ron Barcelò; Schweppes; Tekbar.

4. FIC Arena: located in Hall A3, the FIC Arena will host the Italian Cookery Championships, organised by the Italian Federation of Chefs (FIC). For years this much-awaited event has received important recognition from Worldchefs, the world organisation of chefs to which FIC belongs and within which it is one of the most active associations. The 2024 edition of this international event will feature several new entries and important contests, representing an extraordinary showcase for world catering where more than 500 competitors will take part.
5. Pizza Arena: Located in Hall A1, the Pizza Arena is the epicentre of culinary art and passion for one of the world´s best-loved dishes. A unique experience, where tradition and innovation meet to offer a complete vision of the world of pizza: classic, Neapolitan, gourmet, in the pan or on a peel. Great anticipation for the Pizza Senza Frontiere . World Pizza Champion Games, the competition organised by Ristorazione Italiana Magazine that will once again be stopping over in Rimini: 14 stations will be competing with 19 challenges all related to different types of pizza. Space will also be given to masterclasses with the main Italian protagonists, such as Gabriele Bonci (pan pizza), Luciano Passeri (steamed and peel pizza), Mauro Alba (gourmet), Gianmaria Giorgetti (pan-fried pizza) and Therry Graffagnino with the French style pizza or Michael and Joseph Mercurio for the New York version.


ABOUT BEER&FOOD ATTRACTION 2024
Dates: 18 . 20 February 2024; Organiser: Italian Exhibition Group SpA; edition: 9th; frequency: annual; info: https://www.beerandfoodattraction.it/

ABOUT BBTECH EXPO 2024
Dates: 18 . 20 February 2024; Organiser: Italian Exhibition Group SpA; edition: 6th; frequency: annual; info: https://www.bbtechexpo.com/


PRESS CONTACT ITALIAN EXHIBITION GROUP
Head of media relation & corporate communication: Elisabetta Vitali; press office manager: Marco Forcellini;
international press office coordinator: Silvia Giorgi; media@iegexpo.it

MEDIA AGENCY: Mind The Pop - Martina Vacca: martina@mindthepop.it, mob. +39 339 748 4994; Fabrizio Raimondi: fabrizio@mindthepop.it, mob. +39 335 389 848; Stefano Chiossi: stefano@mindthepop.it, mob. + 39 388 739 4358.


This press release contains forecast elements and estimates that reflect the management´s current opinions (´forward-looking statements´), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.