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IEG: BEER ATTRACTION GIVES BIRTH TO BEER&FOOD ATTRACTION, ´THE EATING OUT EXPERIENCE SHOW´

Press release n. 1 of the 08/07/2019 9.43.07 ( download )

.A new brand combining the cores of the expo and a new payoff for the key professional event in Italy.
Simultaneous staging has been confirmed with BB Tech Expo and Italgrob´s International Horeca Meeting


Rimini Expo Centre . 15th - 18th February 2020 www.beerandfoodattraction.it

Rimini, 1st July 2019 . Beer Attraction has become Beer&Food Attraction. A decisive change, emphasized by the new payoff, ´the eating out experience show´, which highlights the unique nature of an event able to combine the entire product chain of the experiences of eating ´out´ and increasingly attract trade members from whole food service world. The appointment with 6th edition of the Italian Exhibition Group event is at Rimini Expo Centre from 15th to 18th February 2020.

Preparations are already proceeding rapidly, as are the confirmations of the leading companies.
The core business is extending, while maintaining at its centre the universe of quality beer, from craft products . the long-lasting profitable collaboration has been confirmed with Unionbirrai . to speciality beers, but extends decisively to also include soft drinks and spirits. Trade members and professionals will thus have a complete unique overview of the sector, ranging from the most complete national and international range of beers and beverages, to the world of Food for Horeca: from regional specialities to the world of frozen produce, from the latest technologies in food delivery to furnishings and fitting for the coolest venues. In this context, there will also be the established spectacular participation of the Italian Federation of Chefs, with an important new feature currently bring defined: a great event dedicated to street food, which will test the skills of great chefs from all over Italy with street food, increasingly a must for the eating out world.

At Beer&Food Attraction the entire product chain will be represented, thanks also to the fact of being held simultaneously with BB TECH Expo, the professional exhibition of technologies for beers and beverages, which is once again proposing the winning formula of a ´show within a show´, able to bring together all the producers of drinks with raw material and processing and packaging technology companies.

Definitely confirmed, after the great result of last year´s Rimini ´debut´, there is also the simultaneously held International Horeca Meeting by Italgrob, dedicated to Italian food service.
Once again, all the product chain´s players will have the opportunity of expanding their business, updating and networking on the situation of a sector in which Italian-made products play a leading role.

The 2020 edition also exclusively addresses the product chain´s professionals and trade members, with only Saturday 15 February being open to the world of foodies and beer lovers.


FOCUS ON BEER BEER&FOOD ATTRACTION AND BBTECH EXPO 2020
Dates: 15-18 February 2020; organizers: Italian Exhibition Group SpA in collaboration with Unionbirrai, FIC (Italian Federation of Chefs), CAST Alimenti; with the patronage of: Emilia Romagna Region and Rimini Municipality; frequency: annual; edition: 6th; admission: reserved exclusively to trade members, on Saturday 15th February only: also open to an (adult) public of beer lovers, foodies and gourmet consumers; hours: Saturday 15th, Sunday 16th and Monday 17th February: 10 am . 6:30 pm; Tuesday 18th February: 10:00 am - 5:00 pm; group brand manager - food&beverage division: Flavia Morelli; brand manager: Marco Cecchini; www.beerandfoodattraction.it www.bbtechexpo.it #BeerAndFoodAttraction #IEGexpo