► Who can apply

What is a Buyer?

The Buyers’ Program is reserved to professionals that have decisional power in purchasing.

  • Owner
  • Managing Director
  • Purchasing manager
  • Import Manager
  • Food & Beverage manager


in the following categories:

  • Wholesalers/Distributors/Importers of beers, alcoholic and non-alcoholic beverages
  • Wholesalers/Distributors/Importers of food and beverage
  • Chains of Breweries, Pubs, Fast-Food Restaurants, Pizzerias and Restaurants
  • Chains of stores specialised in the sale of beers
  • Large-scale distribution

► Why to join the Buyer's Program?

Participating to the Buyers’ Program at Beer&Food Attraction you’ll have the chance to:

  • Find out the latest new trends and product innovations in the beer, beverages and food sector
  • Keep up-to-date with new consumption patterns and styles and find partners to support your business
  • Use “My Agenda” online platform service during the previous weeks to the events and search and contact the exhibitors in order to create your own schedule of appointments. This tool will allow you to organise your attendance in advance and will ensure that you will get the most out of Beer&Food Attraction.

In addition, don't miss the chance to complete your business knowledge of the sector by visiting BBTech Expo, the professional trade fair for beer and beverage technologies that will run in conjunction with Beer&Food Attraction.