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The program is reserved for professionals who have decisional power in purchasing processes (purchasing managers, food&beverage managers, owners, managing directors, and import managers) in the following categories:


  • Wholesalers/Distributors/Importers of beers, alcoholic and non-alcoholic beverages
  • Wholesalers/Distributors/Importers of food and beverage
  • Chains of Breweries, Pubs, Fast-Food Restaurants, Pizzerias and Restaurants
  • Chains of stores specialised in the sale of beers
  • Large-scale distribution