B&F Attraction

Beer&Food Attraction 2025 consolidates its role as an incubator for the Out of Home market by reconfirming the Start-Up and Innovation Area, with the aim of creating new business opportunities and encouraging dialogue between the world of companies and young entrepreneurs.

A physical and virtual exhibition area, entirely reserved for innovative start-ups and young Italian companies offering services and solutions in the in the foodservice sectors, as well as technologies and equipment for beverage production.

The initiative, inscribed in a larger project that includes the Innovation District with conferences and awards for innovative projects at the fair, is organized by the Italian Exhibition Group and has as main partner ANGI, the National Association of Young Innovators.

Start-Ups registered in the Italian Companies' Register in the special section of Innovative Start-Ups (cf. Law no. 221 of 18 December 2012) in possession of the following minimum requirements may apply

  • development projects consistent with the theme of Beer&Food Attraction and BBTech expo in the following sectors: craft beer and industrial beer; beverage/mixology; food, pizza and ethnic products; foodservice technologies and equipment; equipment, plants and raw materials for the production of beer and beverages; breweries;
  • have already completed at least the seed round or, alternatively, be active on the B2B market and have a customer portfolio;
  • have a website.
  • To offer new business access to a prestigious national and international stage where to create exchanges and share ideas: the perfect environment in which tradition and innovation meet
  • To create meeting opportunities between the companies present at the event and the Start-Ups that can encourage product and/or service innovation
  • To encourage the identification of the Italian innovative system as a primary interlocutor in the development of products in the sector at national and international level.
     

Applications received with the requirements set out in the previous point will be evaluated by a committee, awarding a score for each of the following elements

  •  innovative content of the product or service (1-10)
  •  collaborations and partnerships (1-5)
  •  product or service already industrialised and ready for the market (1-10)
  •  consistency with the sectors of the event (1-10)

Without prejudice to the fulfilment of the requirements indicated above, only the first 20 Start-Ups that obtain the highest score on the basis of the evaluation carried out according to the criteria indicated in this expression of interest will be selected.

Want to know more?
For more information plaese contact:
 
Margherita Morigi
(+39) 0541 744 496
margherita.morigi@iegexpo.it