Mixology Circus
Mixology Circus: an authentic sensory journey
Inspiration, trends and innovation: the Mixology Circus, now in its 3rd edition, is an event that takes place in conjunction with Beer&Food Attraction and stems from the desire to enhance the art of mixing excellence.
This is where everything comes to life: each glass becomes a story, an emotion, a sensory journey through flavours, colours and aromas.
It is the ideal place to experiment and learn, and in which to discover the products of partner brands, skilfully blended, with a more conscious approach to consumption, starting with the quality of ingredients and immersive tasting.
Mixology Circus is realized in collaboration with Samuele Ambrosi, cocktail bar developer, mixologist, world champion and one of the greatest gin experts.
New 2025: Mixology Village
In the context of the Mixology Circus, the real great novelty of the 2025 edition is the Mixolgy Village, an exhibition area located close to the main area of the event.
Here, participating companies will have the opportunity to highlight their most prestigious and distinctive spirits labels, offering visitors a unique opportunity to explore, taste and discover the essence of each distillation.
Accessories and equipment for barmen and bartenders will complete the exhibition offer.
Would you like to exhibit in this section? Contact us!
Sales Account
Ihsan Ben Sellam Jamai
(+39) 0541 744 447
ihsan.bensellam@iegexpo.it
Mixology Circus: the format
11
EXCLUSIVE BARS
4
TRENDY POSITIONS
1
STAGE WITH HIGH-LEVEL MASTERCLASSES
30
SIGNATURE COCKTAILS
The mixology gurus
The real stars of the event are some of the best Italian and international bartenders, ready to share their expertise and give a unique perspective on the world of mixology on a global level.
Training at the centre
During the three days of the fair, high-level masterclasses will be held in the area by experts in the field, essential for keeping up to date with new mixing trends and techniques.
News 2025: collaboration with the ‘Bartender's Podcast’
In the next edition, for all three days of the event, we will have the pleasure of hosting Carmine Liguori, the famous voice and face of ‘Il Podcast del Bartender’.
As the official storyteller, Carmine will conduct live interviews with bartenders, brands and protagonists of the mixing industry, recounting in real time the emotions, innovations and highlights of the Mixology Circus.
Who is Samuele Ambrosi
Samuele Ambrosi is a Cocktail Bar Developer, owner of Cloakroom Cocktail Lab in Treviso.
In 2004, he won the Angelo Zola national prize and the following year, he took the top spot in global competition, winning the Eagle Award in Singapore and also the South Asian Competition.
In 2008, he won the International Calvados Trophy in Normandy.
Today, he is also a consultant for various companies in the industry and the author of Anthologin.