The beating heart of Beer&Food Attraction is the Beer&Tech Arena, located in Hall A7/C7.
Here, beer culture and technological innovation come together in an extraordinary journey of discovery.

This synergy comes to life through a series of meetings and training sessions carried out in close collaboration with universities, consortia and associations in the sector.

At the heart of this journey, operators find a common ground in which to share ideas, experiment with new approaches and deepen their knowledge.

SUNDAY, FEBRUARY 18


► 11:00 - 12:00 | The construction of a menu combined with 3 innovative beers: organic, gluten free, alcohol free. A sensory tasting path through the use of powders and gels.
organized by CAST Alimenti and Unionbirrai
 

► 12:15 - 12:45 | Discover American Craft Beer Tasting
organized by Brewers Association
 

► 13:00 - 13:30 | Brewery chains: the factors of success
organized by Food Service
 

► 14:30 - 16:30​ | Beer of the Year Award
organized by UnionBirrai
 

► 16:30 - 17:30​ | Digital Innovation in Food Service
organized by ANGI - Associazione Nazionale Giovani Innovatori


 

MONDAY, FEBRUARY 19


► 10:30 - 11:00 | New techniques of hops and biotransformation in the production of craft beer
organized by University of Udine
 

► 11:15 - 11:45 | Scientific and technical communication in the Italian beer ecosystem
organized by Imbottigliamento - Editor Tecniche Nuove
 

► 12:00 - 12:30 | The European brewing sector – state-of-play and perspectives
organized by The Brewers of Europe
 

► 13:00 - 14:00 | Regional Breweries: ideas and reflections
organized by UnionBirrai
 

 

► 14:15 - 14:45 | Beer vs wine: two didactic styles in comparison
organized by Unione Degustatori Birre

 
► 15:00 - 16:00 | Pub&Friends Awards Ceremony 2024
organized by Dammiunabirra.it
 
 
► 16:15 - 16:45 | The centrality of the relationship with food in the era of social media
organized by Cooperativa Italiana Catering
 
 
► 17:00 - 18:00 | Beer Academy Award

organized by Il Mondo della Birra

 
 

 

TUESDAY, FEBRUARY 20


► 10:30 - 11:30 | Innovation & Start UP Awards
organized by Italian Exhibition Group and ANGI - Associazione Nazionale Giovani Innovatori

► 12:20 - 12:50 | The Italian hop industry: the challenges of food sovereignty and environmental sustainability
organized by Luppolo made in Italy


► 13:30 - 14:30 | From Fast Casual to Care Casual. The evolution of catering in the age of values.
organized by Circana
 

► 13:45 - 14:15 | Analytical control in the brewery: fundamental analyses
organized by CERB - Centro di Ricerca per l'Eccellenza della Birra
 

► 14:30 - 15:00 | Simplification of tax procedures for microbreweries
organized by Agenzia delle Dogane e dei Monopoli


► 15:00 - 17:00 | CocktailBar&Friends Awards Ceremony 2024
organized by Dammiundrink.it
 

► 15:00 - 17:00 | Birra&Friends Awards Ceremony 2024
organized by Dammiundrink.it