Beer&Tech Arena
The beating heart of Beer&Food Attraction is the Beer&Tech Arena, located in Hall C7.
Here, beer culture and technological innovation come together in an extraordinary journey of discovery.
This synergy comes to life through a series of meetings and training sessions carried out in close collaboration with universities, consortia and associations in the sector.
At the heart of this journey, operators find a common ground in which to share ideas, experiment with new approaches and deepen their knowledge.
DISCOVER ALL THE EVENTS
IN BEER&TECH ARENA
The following award ceremonies will take place in this space:
- Beer of the Year Award, organized by Unionbirrai
- Lorenzo Cagnoni Award, organized by ANGI (National Association of Young Innovators)
- PUB&FRIENDS AWARDS and HORECA SOCIAL STARS, promoted by Dammiunabirra.it
- Beer Academy, curated by The World of Beer
The confirmed partners of the Beer&Tech Arena are:
- AssoBirra with contributions from: Brewers of Europe, Brewers Association, Cerveceros de España
- Unionbirrai
- Unione Degustatori Birre
- Imbottigliamento
- Italian Catering Cooperative
- University of Udine
- CERB (Center for Research on Beer Excellence)
- Agenzia delle Dogane e dei Monopoli, in collaboration with AssoBirra and Unionbirrai
Here is the schedule of events during the 3 days in Beer&Tech Arena
SUNDAY, FEBRUARY 16
11 a.m. - 12 p.m. | Unionbirrai e Scuola Italiana Pizzaioli - Simposio dei fermentati: l'arte dell'abbinamento fra pizza e birra!
12:15 - 1:30 p.m. | Lorenzo Cagnoni Award
2 - 4 p.m. | Unionbirrai - Premio Birra dell'Anno
4:15 - 4:45 p.m. | Per una filiera più efficiente
MONDAY, FEBRUARY 17
11 - 11:30 a.m. | Unione Degustatori Birre - Publican, Degustatore, Giudice: tre diversi approcci alle birre. Come valorizzarli al massimo?
11:45 a.m. - 12:15 p.m. | CERB - Centro di ricerca per l'eccellenza della birra - Birra analcolica: produzione e controllo di qualità
12:30 - 1 p.m. | Cronache di Birra - Italian Craft Beer Trends 2024
1:15 - 1:45 p.m. | Circana - Consumi Fuori Casa in Italia: comportamenti e stime di crescita del mercato
2 - 3 p.m | Rusmini Consulting - PUB&FRIENDS AWARDS
3:15 - 4:15 p.m. | Carlsberg e CREA
4:20 - 4:50 p.m. | CIBO ARTIGIANALE - La riconquista dei sapori “familiari” e la valorizzazione del territorio agricolo.
5 - 6 p.m | Il Mondo della Birra - Accademia della Birra
6 - 7 p.m. | Il Mondo della Birra - Aperitivo Il Mondo della Birra
TUESDAY, FEBRUARY 18
10:45 - 11:30 a.m. | Brewers Association
12 - 12:30 p.m. | Nuovi approcci e futuri scenari per i microbirrifici artigianali
12:45 - 1:15 p.m. | Luppolo Made in Italy - La Filiera del luppolo italiano: la sfida della sostenibilità ambientale
1:30 - 2:15 p.m. | Unionbirrai - Fare cultura della birra, sul serio! Tra formazione scuola e territorio
2:30 - 3 p.m | Agenzia delle Dogane e dei Monopoli
3:15 - 5 p.m. | Rusmini Consulting - Horeca Social Stars