Beer&Tech Arena
The beating heart of Beer&Food Attraction is the Beer&Tech Arena, located in Hall C7.
Here, beer culture and technological innovation come together in an extraordinary journey of discovery.
This synergy comes to life through a series of meetings and training sessions carried out in close collaboration with universities, consortia and associations in the sector.
At the heart of this journey, operators find a common ground in which to share ideas, experiment with new approaches and deepen their knowledge.
The following award ceremonies will take place in this space:
- Beer of the Year Award, organized by Unionbirrai
- Lorenzo Cagnoni Award, organized by ANGI (National Association of Young Innovators)
- PUB&FRIENDS AWARDS and HORECA SOCIAL STARS, promoted by Dammiunabirra.it
- Beer Academy, curated by The World of Beer
The confirmed partners of the Beer&Tech Arena are:
- AssoBirra with contributions from: Brewers of Europe, Brewers Association, Cerveceros de España
- Unionbirrai
- Unione Degustatori Birre
- Imbottigliamento
- Italian Catering Cooperative
- University of Udine
- CERB (Center for Research on Beer Excellence)
- Agenzia delle Dogane e dei Monopoli, in collaboration with AssoBirra and Unionbirrai
- CAST Foods