B&FA


Beer&Food Attraction 2026: The Eating Out Experience Show

Beer&Food Attraction is the leading event for the Out of Home sector, bringing together the best national and international offerings in beer, food products, and technologies. Held alongside Mixology Attraction – The Fine Drinking Experience Show, it further expands its exhibition offering with a strong focus on the beverage industry.

Every element is designed to deliver an immersive and engaging experience, enhancing each thematic area and sparking inspiration.

It’s a unique opportunity to explore evolving consumption trends and seize the opportunities emerging from today’s changing market landscape.

With a visitor-friendly layout, you’ll easily navigate through thematic routes and interactive zones, where ideas come to life and every encounter becomes a chance for business and professional growth.


The exhibition sectors


Thematic areas

Along the exhibition route, there are special areas dedicated to specific exhibition focuses.

INNOVATION DISTRICT

This area is ready to become the beating heart of innovation and a starting point for professional comparisons and revolutionary projects such as the Lorenzo Cagnoni Award and the Start-up Area.

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HORECA ARENA

A stage bustled with a rich program of talks and workshops, including the International Horeca Meeting, the major event organized by Italgrob and Italian Exhibition Group that brings together all the operators in the Horeca value chain.

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BEER&TECH ARENA

Beers and technologies meet in a journey through a series of meetings and training sessions carried out in close collaboration with universities, consortia and associations in the sector.

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FIC ARENA

A vibrant arena where competitions, contests and great news come to life! This is the home of the The Italian Cuisine Championships a must-attend event on the front of national culinary competitions.

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