B&F Attraction

International Horeca Meeting, in its 14th edition, will be held in Rimini from 16 to 18 February 2025 as part of Beer&FoodAttraction.
IHM is the place where the entire beverage supply chain comes together and where beverages play a leading role in meeting distributors and consumption venues to generate new business opportunities.

At the event, leading representatives from associations, research institutes and beverage production companies will illustrate the future of the sector and the opportunities to be seized by sharing market data and forecasts, with a special focus on training activities.

The event involves managers from the most important Italian food & beverage industries, who will discuss future visions in the Out Of Home sector, demonstrations, product tastings and B2B meetings in a friendly and informal setting.

IHM at Beer&Food Attraction 2025:

  • 3 days dedicated to professionals from Sunday to Tuesday;
  • unique location in the beverage pavilion, C3, in the heart of the event;
  • physical event with digital extension.


IHM represents the showcase of excellence to tell the values that characterise the brands through a physical event with digital extension, a unique opportunity to present the new products to an audience that finds Beer&Food Attraction the most suitable context to discover the trends to be launched in view of the summer season.

The IHM´s Horeca Arena will be animated by a rich programme of talks and workshops in collaboration with the industry´s associations and prestigious research companies that will outline the future scenarios and opportunities in the sector.

The Horeca Arena will be located inside the Beer&Food Attraction pavilions, between the halls dedicated to beer and beverages (Hall C3) with the aim of creating an even more virtuous union with all the players in the supply chain.
 


The Layout