International Horeca Meeting
The 14th edition of the International Horeca Meeting was held in Rimini from February 16 to 18, 2025, as part of Beer&Food Attraction.
IHM once again brought together the entire beverage supply chain, where beverages played a leading role in connecting distributors and consumption venues, generating new business opportunities.
During the event, leading representatives from associations, research institutes, and beverage production companies illustrated the future of the sector and the opportunities to be seized by sharing market data and forecasts, with a special focus on training activities.
The event involved managers from the most important Italian food & beverage industries, who discussed future visions in the Out Of Home sector, participated in demonstrations, product tastings, and B2B meetings in a friendly and informal setting.
DISCOVER ALL THE EVENTS
IN HORECA ARENA
IHM at Beer&Food Attraction 2025:
- 3 days dedicated to professionals from Sunday to Tuesday;
- unique location in the beverage pavilion, C3, in the heart of the event;
- physical event with digital extension.
IHM represents the showcase of excellence to tell the values that characterise the brands through a physical event with digital extension, a unique opportunity to present the new products to an audience that finds Beer&Food Attraction the most suitable context to discover the trends to be launched in view of the summer season.
Horeca Arena
The IHM’s Horeca Arena was animated by a rich program of talks and workshops in collaboration with the industry’s associations and prestigious research companies that outlined future scenarios and opportunities in the sector.
Discover all the events during the 3 days in Horeca Arena
SUNDAY, FEBRAURAY 16
2:30 - 3 p.m. | 3 P per l’Horeca: Product, Planet, People: in concert for the future
3:30 - 4 p.m. | Spirits, mixology, and the no/low alcohol trend: new challenges in an evolving market
4:30 - 5 p.m. | Beyond the sugar tax: the evolution of soft drinks between critical issues and innovations
MONDAY, FEBRUARY 17
10.20 a.m. – 12.30 p.m. (Neri Room n.1) - Out of home: time for change! Policies and strategies for sustainable recovery
2 - 2:30 p.m. | Presentation of the students of the 10th edition of the master in trade management Horeca
2:30 - 3 p.m. | Wine, the perfect storm, the market outlook between the Highway Code, risk duties and label alerts.
4:30 - 5 p.m. | World Beer, how to boost consumption: the role of industry and distribution.
TUESDAY, FEBRUARY 18
11 - 11:30 a.m. | Let's talk about it together over coffee: talk show with industry managers.
11:30 a.m. - 12 p.m | Away From Home market: state of the art and prospects
2 - 2:30 p.m. | Let's talk over coffee: talk show with Italgrob General Manager Dino Di Marino