Beyond the sugar tax: the evolution of soft drinks between critical issues and innovations

The talk show aims to analyze the current trend in the soft drink market and
ascertain the impact that the Sugar Tax will have. Industry experts and analysts will discuss the potential consequences of this tax measure, exploring the risks and opportunities for the companies involved. They will examined the direct effects on demand and production, as well as the innovations underway to respond to an increasingly health-conscious and sustainable customer base. Finally, speakers, will be invited to debate and propose concrete ideas and solutions to sustain consumption and promote a positive evolution of the sector in an ever-changing economic and social landscape. Introductory study of CIRCANA by Marco Colombo Global Central Operation and with the participation of Giangiacomo Pierini, President of Assobibe, Beppe D'Ercole Sales Manager Gruppo Lunelli, Stefaan Anckaert, Sales Director Coca Cola HBC Italia, Alessandro Capuano Director Consortium Di.Al.