World Beer, how to boost consumption: the role of industry and distribution.

The Talk aims to explore the current dynamics of the beer market, with a special focus on consumption in the out-of-home segment. In an evolving context, characterized by changes in consumer habits and economic challenges, the meeting aims to analyze trends emerging and critical issues affecting the sector. Through talks by industry experts, manufacturers and distributors, opportunities to implement strategic and innovative synergies will be discussed with the intent of outline a shared path toward an effective and sustainable revitalization of the beer market suitable to stimulate growth in consumption. Introductory study of CIRCANA by Marco Colombo Global Central Operation with the participation of Alfredo Pratolongo President Assobirra, Andrea Tortella Director Commercial Director Birra Peroni, Petros Papageorgiou Sales Director Horeca Heineken Italy, Mauro Marelli National Sales Director Carlsberg Italy, Giuseppe Micucci Commercial Director Birra Castello, XX XX Royal Unibrew, Luca De Siero Commercial Director Doreca.