Beer&Food Attraction Community

1. How important is it to return to doing business in person at the show?
For us humans, as social animals, face-to-face encounters form the basis of interaction and communication, and given that we are not only social animals, but also eaters and gluttons, an in-person event based on taste cannot remotely be compared to its virtual alternative. Meeting the various stakeholders after such a long separation will undoubtedly boost business and contact, also from a human perspective.

2. What prompted you to attend Beer&Food Attraction | BBTech expo?
In addition to the Open Days it organises (pandemic permitting) for its customers, a company like FINE FOOD GROUP, with customers all over Italy needs to capture new business and to propose to a wide audience new products selected from its suppliers around the world. This period of induced calm for business has allowed us to establish new partnerships with international suppliers and to introduce interesting new products and concepts; an environment such as Beer&Food Attraction, with a curious and motivated public focused on innovation, is the ideal place for us to unveil what’s new with a real impact. If we then consider that 2022 coincides with our 25th anniversary, which we will try to celebrate locally in the best possible way with all our people, customers and business partners who have supported us over the years, it takes on an even greater appeal.

3. The Out-of-Home market has changed, and February is a time to present what's new on the market. How important is the Beer&Food Attraction showcase for meeting professionals and continuing to do business?
Personally, I believe that the changes that this period has brought about in all of us will affect the habits and attitudes that marked our choices and behaviour, but it is not yet clear to what extent and for how long. In the Out-of-Home sector – which then also became the Out-of-Home/Inside-Home sector with the rise of delivery – it remains to be seen to what extent certain trends that rode the wave at the time will firmly become part of our habits and how many will fade away to make way for other trends. This climate of uncertainty and confusion pervades all segments of the sector, producers, distributors and restaurateurs; I believe it is more important than ever to meet and try to understand what our end consumers will expect when this traumatic page in our history is finally turned, in order to be ready to interpret and influence the public’s choices, as the FINE FOOD GROUP has been doing for 25 years.