B&F Attraction Community

Anna Knipps -Head of Markets Italy- SALOMON FoodWorld® GmbH

1. How important is it to return to doing business in person at the show?
Returning to trade shows is very important for us, because we can meet our customers in person again and exchange ideas about the challenges of the next few months. It also enables us to prepare our products live and to offer our customers the opportunity to taste our products there and then.

2. What prompted you to attend Beer&Food Attraction | BBTech expo?
Beer&Food Attraction is one of the most important shows for us, because we have an opportunity to meet long-standing customers and to create new business opportunities with new ones. It is also a perfect opportunity to present our new products for 2022.

3. The Out-of-Home market has changed, and February is an opportunity to present your news to the market. How important is the Beer&Food Attraction showcase for meeting professionals and continuing to do business?
It is important for us to be present at the show so we can show guests how SALOMON FoodWorld works, the good quality of our products, recipes and ways of preparing them, etc. All this helps our customers to familiarise themselves with our products, while we in turn can improve our relationship with them.