Beer&Food Attraction Community

1. How important is it to return to doing business in person at the show?
It is fundamental, the show is an essential meeting place: true, we live in a society where information travels fast through many channels, but being there in person is extremely important, as it allows us to present products “physically”, something that being there “virtually” can never completely replace.

2. What prompted you to attend Beer&Food Attraction | BBTech expo?
 To continue to increase the knowledge and visibility of our brand, as well as the pleasure of letting people who don't know it yet try our beer.
 
3. The Out-of-Home market has changed, and February is a time to present what’s new on the market. How important is the Beer&Food Attraction showcase for meeting professionals and continuing to do business?
Extremely important, as B2B has always been our main channel. And Beer&Food Attraction is the main event related to the world of beer in Italy.