The 2022 event is dedicated exclusively to Out-of-Home professionals.
It is aimed at those who want keep up-to-date with new consumption patterns and styles, and find out how to capitalise on the opportunities offered by current changes. It is an important opportunity to hone your strategies, anticipate future trends and find partners to support your business.
It consolidates the role of beer as the focus, together with the beverage segment and the latest and most creative food served with drinks
It promotes consumption destinations, and the product becomes part of a real social experience.
It is held at the same time as BBTech Expo, showcasing beer and drink production and packaging technologies for the entire beverage value chain.