Winners Lorenzo Cagnoni Award 2025
Lorenzo Cagnoni Award 2025, realised in partnership with ANGI - Associazione Nazionale Giovani Innovatori (National Association of Young Innovators) and ICE Agenzia, rewarded the most innovative ideas in the Out of Home sector.
The initiative was conceived for all those realities that for years have been committed to developing increasingly innovative products and proposing cutting-edge services, thus contributing to the progress and continuous improvement of the Food & Beverage sector.
All projects were assessed by a specially formed Evaluation Committee.
Here are the winners!
Award-winning exhibiting companies
BEER CATEGORY
Birrificio Baladin SSA
BOTANIC is a line of craft non-alcoholic beers brewed using traditional fermentation, without dealcoholization processes. With only 66 kcal per 33cl, responding to the growing demand for low alcohol and calorie intake, especially among younger consumers. No additives. Bottles made from recycled glass. Energy-efficient production. Pure, naturally fermented beers. Essential oils extracted using vacuum and low-temperature technologies.
SPIRITS CATEGORY
Natys srl
HOC is a line of ready-to-draft cocktails in kegs, featuring the famous Spritz 9.5%, Gin&Tonic 8.5%, and Paloma 8.5%. Key features: consistent quality, ease of service, reduced waiting time for customers, fixed drink costs, waste reduction, stock optimization, kegs with pouches, draughtable even without CO2, made in Italy. The concept behind it stems from the need to offer retail and catering businesses the ability to serve high-quality cocktails quickly and easily.
SOFT DRINKS CATEGORY
Bioinagro srl
Juipal DolceZero is a line of zero-calories drinks made with cactus water and stevia infusion. A healthy and tasty alternative without added sugars, sweeteners, colorants, or preservatives. It stands out for:
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Innovation: cactus water and stevia in a zero-calories drink with customizable sweetness
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Sustainability: reusable packaging and natural ingredients
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Scalability: strong potential in the healthy beverage market
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Value for the consumer: wellness, personalization, and convenience.
FOOD CATEGORY
Ham Gourmet srl
HAM Gourmet, in collaboration with MartinoRossi Spa, has created a plant-based hamburger, a vegetable alternative to meat, made with natural ingredients such as legumes, grains, and high-protein spices. The product is made with a dehydrated legume flour core that, when hydrated with water and natural spices, forms a dough identical to ground meat, without the presence of allergens, preservatives, additives, or gluten.
TECHNOLOGY CATEGORY
Carlsberg Italia
EXTRA10 is the new DraughtMaster dispensing system from Carlsberg Italia, featuring 10-liter kegs made of 50% rPET, with no need for added CO2. This innovative technology is ideal for small venues, thanks to lightweight kegs that are easy to replace and space-saving, reducing storage space requirements. The cooling system offers improved insulation and cooling surface, and there's a convenient app to monitor consumption and the machine's health status.
SERVICE & DIGITAL INNOVATION CATEGORY
Ottakringer Brauerei GmbH
Ottakringer Zapf-Box. How does it work? Take a glass, rinse it, select your favorite Ottakringer beer on the screen, and confirm. Pay contactless and enjoy your beer! The Ottakringer Brewery and Redl Gastrosystems GmbH have developed an extraordinary and innovative tool: the Ottakringer Zapf-Box. Guests can pour and taste what they want. Payment is made via chip card.
