BOEM: Deconstructing a low alc recipe, thinking outside the box

The masterclass will explore the concept of “drinking better and less alcohol,” analyzing how modern consumers are embracing more conscious and lighter choices. It will delve into the role of hard seltzers, with a focus on BOEM, in responding to this growing market trend by meeting new consumer needs. To conclude a hands-on demonstration on deconstructing a recipe, and the innovative approach to building a drink with BOEM in mixology, showing its versatility and potential to create innovative, low alc cocktails.