SUNDAY 16th FEBRUARY

From 3:00 pm to 5:00 pm, Beer Attraction Lab (Pav. C5)

Speech by the Italian Exhibition Group in collaboration with Curlad and Marco Poderi Studio

Beverages in the Web 4.0 era. How to build your online presence to reach your target audience at a time when being on the internet is key to success. Digital Marketing experts will be available to inspire and explain how to communicate your business and your product on social media channels also with the use of images and video.

Alex Martucci, Founder and CEO of Curlad
Speech focus: The Brand in Small & Medium Business
Abstract: The importance of being recognisable on the digital landscape, dedicated to small & medium business.

Marco Poderi, Owner of Marco Poderi Studio
Speech focus: "Imag(in)ing” the beverage
Abstract: Beverage stories in image form. Case histories that outline how to portray your brand on social media and on new multimedia channels with the use of photography and video.

MONADAY 17th FEBRUARY

From 3:00 pm to 5:00 pm, Food Attraction Lab (Pav. A4)

Speech by the Italian Exhibition Group in collaboration with The Space, Rubik, Tangible and Marco Poderi Studio

Food in the Web 4.0 era. How to build your online presence to reach your target audience at a time when being on the internet is key to success. Digital Marketing experts will be available to inspire and explain how to communicate your business and your product on social media channels also with the use of images and video.

Filippo Bacciocchi, Co-founder and Digital Marketing Manager of The Space Srl
Speech focus: “Online and offline synergy of a restaurant with the use of a chatbot”
Abstract: How we have harnessed a chatbot on Facebook Messenger to implement online ordering and bookings via app and WhatsApp, Trip Advisor reviews, menu downloads, client loyalty and more besides.

Gianni Inguscio, Software engineer, CEO and co-founder di Rubik - Officina Creativa Digitale
Speech focus: “SEE YOU FOOD: Customer loyalty and the digitalisation of food deliveries with mobile apps”
Abstract: What is the current situation for pizzerias, pubs and restaurants regarding deliveries? On the one hand, large-scale food outlet aggregators standardise the service, but this is no longer enough. There is a desire to gain customer loyalty and use apps as digital marketing tools as well as just home delivery service management tools. The main focus will be those cities that the food delivery giants have not reached and, for reasons relating to cost and investment, may never reach. Are all food outlets not covered by such services destined to be cut out of delivery digitalisation altogether? Definitely not! And the answer comes in the shape of the SEE YOU FOOD project.

Nicolò Volpato, Founder & CEO of Tangible
Speech focus: “Innovation and Food Delivery: 3 must-have ingredients”
Abstract: In 2017, we steered a start-up, Foorban, as it redesigned its site and improved its app. Foorban is the first digital restaurant in Italy. It delivers healthy, high-quality lunches to your door, managing the entire supply chain from the kitchen to delivery itself. To create an innovative service, using Service Design as the guiding principle, we learned that there are 3 essential ingredients:

- exploring internal processes as much as customers’ real habits
- combining digital and physical for a continuous, fluid experience
- handling and overseeing the Customer Experience through every phase

And for each ingredient, we have some practical advice to share.

Marco Poderi, Owner of Marco Poderi Studio
Speech focus: "Imag(in)ing” food
Abstract: Food stories in image form. Case histories that outline how to portray your brand on social media and on new multimedia channels with the use of photography and video.