Innovation & Start UP Awards

All exhibiting companies can get involved and participate in a real competition, the Innovation Award Beer&Food Attraction 2024 that will award, after a selection of the Evaluation Committee, the 5 most innovative projects at the exhibition in the following categories:

• Innovative Product: products and/or services that introduce innovative concepts or ideas in the food, beverage or related technologies;
• Sustainability: products and/or services that reduce the environmental impact during production, use or disposal;
• Digital Innovation: products and/or services using cutting-edge digital technologies that improve operational efficiency, and consumer experience or create new business models;
• Labeling: a quality drink deserves a label of quality, sustainable and that conveys a message "from the first glance".
• Packaging: Creative, sustainable and efficient packaging solutions that improve product retention, reduce waste, or provide a more practical and environmentally friendly experience for consumers

Beer&Food Attraction aims to expand the physical and digital presence of innovative projects and solidify its role as an incubator. It achieves this by reconfirming the Start-up area and Innovation, which creates new business opportunities and encourages dialogue between established businesses and young entrepreneurs.
A physical and virtual exhibition area created in collaboration with ANGI, National Association of Young Innovators, entirely reserved for innovative startups and young Italian companies offering technologies, services, and solutions in the Out of Home sector.