At its 13th edition, the International Horeca Meeting will be held in Rimini from 18th to 20th February 2024 within the Beer&Food Attraction Expo.
IHM is the place where the entire beverage industry comes together and where beverages play a leading role in the meeting with wholesalers and consumption points to create new business opportunities.

For the event, the main representatives of associations, research institutes and beverage production companies will present the future of this sector as well as the opportunities to be seized thanks to the sharing of market data and projections, with a particular focus on training activities.

The event involves managers of the most important food&beverage companies in Italy, who will discuss future visions on the Out Of Home sector, demos, product tasting and B2B meetings in a friendly and informal context.

IHM @ Beer&Food Attraction 2024:

  • Entire days dedicated to professionals from Sunday to Tuesday
  • Unique positioning in the pavilion dedicated to beverage, C3, in the heart of the event physical event with digital extension

IHM is for excellence the showcase to tell the values that characterize the brands through a physical event with digital extension, a unique opportunity to present the new products to an audience that finds in Beer&Food Attraction the most suitable context to discover the trends to launch in view of the summer season.

IHM’s Horeca Arena will be animated with a rich program of talks and workshops in collaboration with industry associations and prestigious research companies that will outline the scenarios and future opportunities of the sector.

The Horeca Arena will be located inside the Beer&Food Attraction Expo, among the pavilions dedicated to beer and beverage (Hall C3) with the aim of creating an even more virtuous union with all the actors in the supply chain.



► 14:30 - 15:00  |  Let’s talk about it together over a Coffee
Organized by Italgrob

► 15:00 - 16:00 | Zero-impact Horeca: strategies and success stories for a long-term sustainability.
Organized by Italgrob

►  16:00 - 17:00 | Point of use market VS Mineral Water, an increasingly accentuated hybridization on the Horeca market: what prospects, what solutions?
Organized by Italgrob



► 11:00 - 13:00  |  Consumption and scenarios in changing Italy (Sala Neri 1)
Organized by Italgrob

► 14:30 - 15:00  |  A changing world: The phenomenon of drinking free and low alcohol.
Organized by Italgrob


► 15:30 - 16:00  | Presentation Students of the 9th Master Sales & Account Management
Organized by Italgrob; Organised by Luiss Business School with the contribution of AFDB.

► 16:00 - 17:00  |  Artificial intelligence, technical tests for the future of Horeca distribution
organized by GBI Magazine, in collaboration with Italgrob



► 11:00 - 11:45  |  Horeca 2024: prospects and critical success factors for Beverage Distribution.
Organized by Italgrob

►  12:00 - 12:45  |  2024: How places and patterns of consumption change.
Organized by Tradelab

► 14:30 - 15:00  |  Let’s talk about it together over a Coffee

Organized by Italgrob