THE ART OF MIXOLOGY
Prestige today is all about drinking: Italian cocktail bars, cult places where emotions, thoughts, problems and dreams are mixed with respect and mastery, are coming to Beer&Food Attraction.
Mixology Circus is the new Made in Rimini project that aims to celebrate all aspects of the art of mixology, bringing together exceptional bartenders and some of Italy’s leading bars in a four-day event dedicated entirely to quality mixing.
This is a unique opportunity to talk about the products of the project’s partner spirits companies: because cocktails must be tasted, and the palate is the channel through which to capture the sensations, emotions and memories they trigger.
Rome, Bologna and Florence are just some of the drinks capitals that will be represented by bars both old and new, with proposals and trends that fully embody the experience that turns having a drink into a real social occasion.
The line-up of bars that will bring Mixology Circus to life in an exclusive design area located in the beverage sector of Beer&Food Attraction includes: Cloakroom CocktailLab (Treviso), Drinc. (Milano), Drink Kong (Rome), Freni e Frizioni (Rome), Locale (Florence), Quanto Basta (Lecce), Rivabar (Riva del Garda) and Ruggine (Bologna).
The area will be set up with trendy bars, where some of the best bartenders in the country will present a special drink list of three cocktails.
THE ART CAN BE LEARNED
In addition, over the four days of the show, the area will play host to high-level masterclasses by experts in the sector. It is essential to keep up with the times and the changing key players: the customer is no longer the sole focus, there is also the cocktail, not only for its final taste, but above all for its preparation, which becomes a spectacle and one that should be showcased.
Mixology Circus is organised in partnership with Samuele Ambrosi, mixologist, official AIBES trainer, world champion and a leading gin expert.
WHO IS SAMUELE AMBROSI
Samuele Ambrosi is a Cocktail Bar Developer, owner of Cloakroom Cocktail Lab in Treviso and Vice-President of AIBES (Italian Barmen and Supporters Association).
In 2004, he won the Angelo Zola national prize and the following year, he took the top spot in global competition, winning the Eagle Award in Singapore and also the South Asian Competition.
In 2008, he won the International Calvados Trophy in Normandy.
Today, he is also a trainer for AIBES and Campari Academy, a consultant for various companies in the industry and the author of Anthologin.
THE PRINCE FACTORY: WHAT'S THAT?
The Prince Factory is a group born from the idea of Emanuele Bruni. At the beginning it was a Blog, Community Bar and Entertainment Platform, today it also offers consulting services in the Food&Beverage sector, provinding all the knowledge and operational support developed over the years.
In the Mixology Circus area it will offer the following masterclasses:
- 20th FEBRUARY | 03:30pm - 04:30pm - Mediterranean Traditional Medicine and the history of Liquor
- 21st FEBRUARY | 12:30pm - 01:30pm - The five W (who, what, when, where, and why)
- 21st FEBRUARY | 03:30pm - 04:30pm - History of Italian Mixing
- 22nd FEBRUARY | 11:00am - 12:00pm - Who wants to be The Prince Factory. Many prizes to be won offered by the 8 bars of the Mixology Circus (to participate in the quiz, download the Kahoot App).
- 1-day ticket: 15€
- 2-day ticket: 25€
The Mixology Circus ticket entitles you to:
- Access the Mixology Circus event area;
- Tasting 2 signature cocktails per day (you have to pick up the tokens at the Mixology Circus' desk - Hall C1);
- Access the scheduled masterclass.
BUY YOUR TICKET NOW
N.B. The Mixology Circus ticket DOES NOT allow access to the Beer&Food Attraction exhibition. To access the exhibition you must be in possession of a valid entrance ticket that you can buy here.