Previews directly from the associations and companies that will be attending.

Vincenzo Caso, Chairman of Italgrob


"I am convinced that this special edition of IHM will represent a decisive moment in relaunching the Horeca sector after the tragedy of Covid. For this new edition, we have chosen the emblematic pay-off, “Start again”. Attending IHM, taking part in the various convention events that we have prepared, as well as being an important moment for us to come together, albeit virtually, will be a unique opportunity to talk and analyse the critical issues and the changes taking place, and above all look for solutions, ideas and impetus to relaunch a sector that is one of the cornerstones of our country’s economy."

Vittorio Ferraris, General Manager of Unionbirrai


"Beer&Food Attraction has always been a key event for Italian craft beer, and has supported its development over the last decade. Even in this year of serious restrictions and great uncertainty for the future, we can come together, albeit virtually, to discuss a market undergoing rapid change and share our strategies on how to relaunch our industry."

Rocco Pozzulo, President of FIC - Federazione Italiana Cuochi


"Over the years, it has become a fixed and highly anticipated date in the calendars of our members and partner companies. It is an occasion for discussion and cultural, professional and personal growth. We put ourselves to the test against others in the competitions, and exchange know-how and knowledge."


Marco Farchioni, Manager of Mastri Birrai Umbri

"The world of Italian beer is at the centre of innovation in the industry, and is fostering new consumption patterns. For those of us who believe in exclusively Italian products, Beer&Food Attraction is an important opportunity to communicate. We are proud to present a new product that complements our Monkey Style line: Azzurra, a Keller Pils, the first low-fermentation lager from Mastri Birrai Umbri."

Valentina Mengato, Sales & Marketing Director of ABS Food


"We consider taking part as essential in order to again make direct contact with craft microbreweries. ABS Brew will propose new niche standards: selected hops, distinctive flavourings and extracts. We focus in particular on quality ingredients with a view to providing an increasingly comprehensive offer to the craft microbrewery market."

Romolo Verga, Direttore Commerciale & Marketing di Demetra srl


"Beer&Food Attraction and the International Horeca Meeting are important events for high-quality food products in the horeca channel. Among our new products for 2021, we will present Sweet and Sour Vegetable Salad Giardiniera, “Corte” ragù and slightly spicy cream of rapini. The digital edition enables us to talk to our customers virtually, before we can see them again in person at the show".

STEFANO BALDAN , Ceo e founder di Brewrise srl 


"How could we not take part! We firmly believe that also in the future, innovation in new communication tools can lead to more lasting improvements in the show. In our view, this is a great opportunity for all players in the sector, especially at this particular moment in history. It will be an opportunity to present Wells & Co’s Brewpoint project, and the latest developments from the US will also be there, with Biscayne Bay, Deschutes Brewery and Crowler Nation, our Vintage Cellar and the “Mude” functional beverages and “So.Beer” alcohol-free beers."

Ennio Parentini, Direttore Generale di Italmill


"Italmill has made contact with its customers a strength in order to understand their needs and anticipate market trends. B&FA’s digital event gives us this opportunity.
Given the situation, the current sales concept is clearly Take Away and Delivery. With Scrocchiarella, Italmill has met this challenge with a complete range of precooked and frozen bases."

Giovanni Mondini, Trade marketing Manager di Warsteiner Italia


"We couldn’t miss Beer&Food Attraction, just this year we decided to launch a beer in the special category for the first time, exclusively for the Horeca channel.  The new Warsteiner Brewers Gold beer is an unfiltered, slightly cloudy amber speciality lager made with Brewers Gold hops, cherished hops native to Europe. A beer that meets the demands of consumers always looking for easy-to-drink beers with a surprising but balanced taste.
We would like this product innovation, launched at such a difficult time, to be a symbol of starting again for us and the whole Horeca sector".

Luca Venturi, Country Sales Director Italy di Bitburger


"We decided to take part in this digital edition of Beer&Food Attraction, because we want to be as close as possible to our trade partners and our consumers. For this year, we have planned the “relaunch” of our Bitburger 0.0% Drive. The alcohol-free beer market is growing, and we also want to be part of this sector, offering a high-quality product that is right for every occasion. The product will be available in all formats (bottles, cans, barrels). We are also entering the gluten-free segment with the launch of our Bitburger Gluten Free, which will come in 0.33l bottles. We plan to expand the Bitburger range. In addition to the Premium Pils and the Premium Kellerbier, we are thinking about seasonal beers to capitalise on the trend in special beers. No spoilers now, but we can’t wait to give you more news on this too".